More traffic won't fix a leaky store. Before scaling spend, tighten the experience — the cheapest growth you'll ever find.
1 · Speed is conversion
Every second of load time costs sales. Compress images, lazy-load, and ship a fast storefront. On mobile especially, performance is the single biggest lever.
2 · Reduce checkout friction
Guest checkout, fewer fields, trusted payment options and clear shipping costs upfront. Each removed step recovers carts.
3 · Earn trust fast
Reviews, clear returns, and social proof near the buy button reassure first-time buyers.
4 · Merchandise with intent
Smart cross-sells and bundles lift average order value without extra acquisition cost.
5 · Test continuously
Small, structured A/B tests compound. CRO is a habit, not a project.
